brandName [3541]
| BMS-ID | 3541 |
| Attributename & M-Nummer | Markenname [M254] |
| Definition | The recognisable name used by a brand owner to uniquely identify a line of trade item or services. This is recognizable by the consumer. |
| Module | tradeItemDescriptionModule |
| Parent Class | BrandNameInformation |
| CodeList | |
| ChangeType |
| Validity | |
|---|---|
| MultipleCurrency | No |
| MultipleLanguages | No |
| MultipleUOM | No |
| MultipleValues | No |
| TPNorTPD | TPN |
| UOMEnabled | No |
| Details | |
|---|---|
| xPath | /catalogue_item_notification:catalogueItemNotificationMessage/transaction/documentCommand/catalogue_item_notification:catalogueItemNotification/catalogueItem/tradeItem/tradeItemInformation/extension/*[namespace-uri()='urn:gs1:gdsn:trade_item_description:xsd:3' and local-name()='tradeItemDescriptionModule']/tradeItemDescriptionInformation/brandNameInformation/brandName |
| Cardinality | 1..1 |
| CodeList_Enumeration | |
| CurrencyEnabled | No |
| DataType | string |
| GlobalLocal | G |
| LanguageEnabled | No |
| Length | unbounded {1..70} |
| Message | CatalogueItemNotification |
ADB
| Business Name | Brand Name |
| Business Definition | |
| Example | Image of bottle of water highlighting the primary brand. |
| Usage Statement | Used to indicate to the consumer the primary brand of the product. Use 'UNBRANDED' for items without a brand. In case of combination packages containing products from more than one brand owner (e.g. a display or gift pack) enter the value ‘MIXED’. |
| GDM Attribute | Y |
| Last Update ADB Release | 1.0 |
GDM
| GDM Market | Data Model Layer | Regional_EU |
| Food | Global | EU |
| Near Food | Global | EU |
| Pet Food | Global | EU |
| Alcoholic Beverages | Global | EU |
| Tobacco | Global | EU |