tradeItemMarketingMessage [1498]
| BMS-ID | 1498 |
| Attributename & M-Nummer | Marketingbotschaft des Artikels / Sprache [M256] |
| Definition | Marketing message associated to the Trade item. |
| Module | marketingInformationModule |
| Parent Class | MarketingInformation |
| CodeList | |
| ChangeType | - |
| Validity | |
|---|---|
| MultipleCurrency | No |
| MultipleLanguages | Yes |
| MultipleUOM | No |
| MultipleValues | Yes |
| PartOfSBDH | |
| TPNorTPD | TPN / TPD |
| UOMEnabled | No |
| Details | |
|---|---|
| xPath | /catalogue_item_notification:catalogueItemNotificationMessage/transaction/documentCommand/catalogue_item_notification:catalogueItemNotification/catalogueItem/tradeItem/tradeItemInformation/extension/*[namespace-uri()='urn:gs1:gdsn:marketing_information:xsd:3' and local-name()='marketingInformationModule']/marketingInformation/tradeItemMarketingMessage |
| Cardinality | 0..* |
| CodeList_Enumeration | |
| CurrencyEnabled | No |
| DataType | FormattedDescription4000 |
| GlobalLocal | G/L |
| LanguageEnabled | Yes |
| Length | 1..4000 |
| Message | CatalogueItemNotification |
ADB
| Business Name | Product Marketing Message |
| Business Definition | |
| Example | Feeling tired, hard to get going in the morning? Start your day with Gina's Roast, an aromatic blend of the richest Colombian espresso beans. Gina's Roast is a sure way to start your day. Our smooth, deep flavours will delight your palate, stimulate your senses, and awaken the tiger in you. Enjoy our brew with peace of mind, knowing that Gina’s Roast is sustainably harvested and fairly traded. Not a tiger? Gina’s Roast is available in decaf too! |
| Usage Statement | Used by the buyer to digitally advertise and entice the consumer. |
| GDM Attribute | Y |
| Last Update ADB Release | - |
GDM
| GDM Market | Data Model Layer | Regional_EU |
| Food | Global | EU |
| Near Food | Global | EU |
| Pet Food | Global | EU |
| Alcoholic Beverages | Global | EU |