brandName [3541]
BMS-ID | 3541 |
Attributename & M-Nummer | Markenname [M254] |
Definition | The recognisable name used by a brand owner to uniquely identify a line of trade item or services. This is recognizable by the consumer. |
Module | tradeItemDescriptionModule |
Parent Class | BrandNameInformation |
CodeList | |
ChangeType | - |
Validity | |
---|---|
MultipleCurrency | No |
MultipleLanguages | No |
MultipleUOM | No |
MultipleValues | No |
PartOfSBDH | |
TPNorTPD | TPN |
UOMEnabled | No |
Details | |
---|---|
xPath | /catalogue_item_notification:catalogueItemNotificationMessage/transaction/documentCommand/catalogue_item_notification:catalogueItemNotification/catalogueItem/tradeItem/tradeItemInformation/extension/*[namespace-uri()='urn:gs1:gdsn:trade_item_description:xsd:3' and local-name()='tradeItemDescriptionModule']/tradeItemDescriptionInformation/brandNameInformation/brandName |
Cardinality | 1..1 |
CodeList_Enumeration | |
CurrencyEnabled | No |
DataType | string |
GlobalLocal | G |
LanguageEnabled | No |
Length | unbounded {1..70} |
Message | CatalogueItemNotification |
ADB
Business Name | Brand Name |
Business Definition | |
Example | Image of bottle of water highlighting the primary brand. |
Usage Statement | Used to indicate to the consumer the primary brand of the product. Use 'UNBRANDED' for items without a brand. In case of combination packages containing products from more than one brand owner (e.g. a display or gift pack) enter the value ‘MIXED’. |
GDM Attribute | Y |
Last Update ADB Release | - |
GDM
GDM Market | Data Model Layer | Regional_EU |
Food | Global | EU |
Near Food | Global | EU |
Pet Food | Global | EU |
Alcoholic Beverages | Global | EU |
Tobacco | Global | EU |