Entwurf

brandName [3541]

BMS-ID 3541
Attributename & M-Nummer Markenname [M254]
Definition The recognisable name used by a brand owner to uniquely identify a line of trade item or services. This is recognizable by the consumer.
Module tradeItemDescriptionModule
Parent Class BrandNameInformation
CodeList
ChangeType -

Validity
MultipleCurrency No
MultipleLanguages No
MultipleUOM No
MultipleValues No
PartOfSBDH
TPNorTPD TPN
UOMEnabled No

Details
xPath /catalogue_item_notification:catalogueItemNotificationMessage/transaction/documentCommand/catalogue_item_notification:catalogueItemNotification/catalogueItem/tradeItem/tradeItemInformation/extension/*[namespace-uri()='urn:gs1:gdsn:trade_item_description:xsd:3' and local-name()='tradeItemDescriptionModule']/tradeItemDescriptionInformation/brandNameInformation/brandName
Cardinality 1..1
CodeList_Enumeration
CurrencyEnabled No
DataType string
GlobalLocal G
LanguageEnabled No
Length unbounded {1..70}
Message CatalogueItemNotification

ADB

Business NameBrand Name
Business Definition
ExampleImage of bottle of water highlighting the primary brand.
Usage StatementUsed to indicate to the consumer the primary brand of the product. Use 'UNBRANDED' for items without a brand. In case of combination packages containing products from more than one brand owner (e.g. a display or gift pack) enter the value ‘MIXED’.
GDM AttributeY
Last Update ADB Release-

GDM

GDM MarketData Model LayerRegional_EU
FoodGlobalEU
Near FoodGlobalEU
Pet FoodGlobalEU
Alcoholic BeveragesGlobalEU
TobaccoGlobalEU