subBrand [3546]
| BMS-ID | 3546 |
| Attributename & M-Nummer | |
| Definition | Second level of brand. Can be a trademark. It is the primary differentiating factor that a brand owner wants to communicate to the consumer or buyer. E.g. Yummy-Cola Classic. In this example Yummy-Cola is the brand and Classic is the subBrand. |
| Module | tradeItemDescriptionModule |
| Parent Class | BrandNameInformation |
| CodeList | |
| ChangeType | - |
| Validity | |
|---|---|
| MultipleCurrency | No |
| MultipleLanguages | No |
| MultipleUOM | No |
| MultipleValues | No |
| PartOfSBDH | |
| TPNorTPD | TPN |
| UOMEnabled | No |
| Details | |
|---|---|
| xPath | /catalogue_item_notification:catalogueItemNotificationMessage/transaction/documentCommand/catalogue_item_notification:catalogueItemNotification/catalogueItem/tradeItem/tradeItemInformation/extension/*[namespace-uri()='urn:gs1:gdsn:trade_item_description:xsd:3' and local-name()='tradeItemDescriptionModule']/tradeItemDescriptionInformation/brandNameInformation/subBrand |
| Cardinality | 0..1 |
| CodeList_Enumeration | |
| CurrencyEnabled | No |
| DataType | string |
| GlobalLocal | G |
| LanguageEnabled | No |
| Length | unbounded {1..70} |
| Message | CatalogueItemNotification |
ADB
| Business Name | Sub Brand Name |
| Business Definition | |
| Example | • Image of a bottle of water with a brand and sub-brand name. Use the same example as Brand Name. • Skin care line with a brand and sub-brand where the sub-brand crosses many product forms (e.g. age defying) |
| Usage Statement | Used to indicate to the consumer the secondary brand of the product. |
| GDM Attribute | Y |
| Last Update ADB Release | - |
GDM
| GDM Market | Data Model Layer | Regional_EU |
| Food | Global | EU |
| Near Food | Global | EU |
| Pet Food | Global | EU |
| Alcoholic Beverages | Global | EU |
| Tobacco | Global | EU |