brandMarketingDescription [5891]
| BMS-ID | 5891 |
| Attributename & M-Nummer | Markenbotschaft / Sprache [M529] |
| Definition | A marketing description which focuses on the brand of the trade item. For example the history of the brand. |
| Module | marketingInformationModule |
| Parent Class | MarketingCampaign |
| CodeList | |
| ChangeType | C |
| Validity | |
|---|---|
| MultipleCurrency | No |
| MultipleLanguages | Yes |
| MultipleUOM | No |
| MultipleValues | Yes |
| PartOfSBDH | |
| TPNorTPD | TPN |
| UOMEnabled | No |
| Details | |
|---|---|
| xPath | /catalogue_item_notification:catalogueItemNotificationMessage/transaction/documentCommand/catalogue_item_notification:catalogueItemNotification/catalogueItem/tradeItem/tradeItemInformation/extension/*[namespace-uri()='urn:gs1:gdsn:marketing_information:xsd:3' and local-name()='marketingInformationModule']/marketingInformation/brandMarketingDescription |
| Cardinality | 0..* |
| CodeList_Enumeration | |
| CurrencyEnabled | No |
| DataType | FormattedDescription5000 |
| GlobalLocal | G/L |
| LanguageEnabled | Yes |
| Length | 1..5000 |
| Message | CatalogueItemNotification |
ADB
| Business Name | Brand Marketing Message |
| Business Definition | |
| Example | Gina’s has been proud to deliver quality coffee products to the global community for over 75 years! At Gina’s, you’re not our customer, you’re part of the family. Fair Trade: Gina’s brand is Fair Trade Certified. We believe in supporting healthy farms and healthy communities and building sustainability in our shared ecosystem. Learn more about Gina’s brand by scanning the QR code on any of our products! You can even see information about the farms where your coffee beans were grown. Plastics: Gina’s supports reducing plastic use. We’re committed to reducing our plastic weights by 40% by 2022, keeping more plastics out of landfills. For each Gina’s brand product purchased, we will make a donation to support research in plastics biodegradability and marine sustainability. To learn more about Gina’s, visit www.ginas.gs1.org or call +1-800-555-GINA Welcome to the family! |
| Usage Statement | Used by the buyer to digitally advertise and entice the consumer to purchase the seller's brand. Used by the brand owner to engage with the consumer on priority initiatives such as sustainability, transparency and responsible sourcing. |
| GDM Attribute | N |
| Last Update ADB Release | - |
GDM
| GDM Market | Data Model Layer | Regional_EU |